I may have exaggerated the title a little, but I wanted to get your attention because this is important!
Blogging isn’t going anywhere; in fact, I think it’s just getting started and will be accepted as the norm for a full-time job very soon. But sometimes as we grow, so do our interests, beliefs, priorities, etc. which can change the direction/outcome of our blog.
There’s only so many times you can do the same thing before it gets stale to you. Without innovation, any industry or product will fade out, so it’s crucial you pay attention to the signs in and around you that may be saying it’s time to move on. If blogging dies for you, meaning it’s no longer fun and the fire’s gone out, you need Plan B. Here’s how:
Get rid of the photoshoots.
The majority of bloggers do picture-based content. I know firsthand a lot of time and effort goes into these beautiful pictures, but every blogger is doing it! Every. Single. Blogger. is creating content for their blogs in the form of pictures. It’s time to get more creative!
Creating content doesn’t just mean pictures - it means anything that adds value. We’re talking video, podcasts, infographics, apps, etc.
I know for me, the photoshoots were becoming too overwhelming, and I wanted to spend my time in other areas, so my blog mainly focuses on written content, video, and shareable quotes.
Find something new, something no one else is doing, and do that! The worst that can happen is it doesn’t work and you go back to photoshoots.
Pick one other passion.
Usually, bloggers are multi-passionate entrepreneurs at heart, which means we like more than just fashion blogging. We like to travel, eat, workout, decorate, sing, dance, and/or design. I know a handful of bloggers who are also actresses or dancers or web designers.
When you find yourself getting bored of blogging, make your second passion Plan B. Chiara Ferragni of The Blonde Salad never came out and said blogging got boring, but you can see she definitely has put her design skills as a priority with a shoe line, phone cases, etc.
The same holds true for Rumi Neely of Fashiontoast. Her sole focus has become her clothing line. Even Zanita followed suit with her digital influencer courses, Azalle.
When you blog for long enough, you’ll not only find your niche, but you might even find more creative ways to expand your brand (and make more money!) like Chiara, Rumi, and Zanita.
Get re-inspired by other bloggers
If you’re anything like me, you analyze the content (aka look for a strategy) bloggers put out instead of enjoying it (although that’s its primary purpose: to be enjoyed). Sometimes it’s nice to just watch one of your favorite blogger’s YouTube videos or read one of her blog posts for pure entertainment and inspiration.
And you know what, even if you like something some other blogger did, do the same thing with your spin on it. Better yet, do it in a complete opposite, “deconstructive” way.
When you sit down and observe other bloggers’ content without putting so much pressure on yourself, you’ll be pleasantly surprised by how inspired you become. Your inner pro blogger may not be dead after all!
Everyone gets bored doing the same thing over and over, so it’s important to switch things up, explore new passions, and stay inspired from those around us.
How do you keep your blogging alive? Share in the comments!
xx Britt
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