The future of blogging, like the future of anything else in the world, is unknown.
But if we can take a guess, it’s going to look drastically different, maybe sooner than we think. We’re already starting to see major changes take place in the digital world, like Pokemon Go, which can lead us to believe blogging isn’t far behind. Let’s take a deeper look at where the future of blogging may be headed.
Mobile
Who uses a laptop or desktop anymore? I mean, I do, but I feel I’m the only one (tell me if I’m wrong)! People want access to information (aka value) 24/7 and the easiest way to do that is through the phones - it’s the one thing we’re forbidden to leave the house without.
So this means that it’s time to get mobile with your blog. But how?
Start by making sure your blog’s website is mobile-friendly. If you use WordPress, most blog layouts are “responsive”, which means they adapt to any digital device they’re presented on. You can even take it a step further and turn your blog into an app - something a few bigger blogs have done.
You can also go mobile by investing more time in apps and establishing a social media presence since that’s where people are. Start creating YouTube videos because those are easily accessible on smart phones or maybe a podcast in iTunes? The options are limitless.
Product lines
Now that bloggers are realizing blogging is a growing business, they’re starting to create product lines. It’s not as complicated as you think. A product line doesn’t have to be an extensive shoe collection sold at Nordstrom.
In fact, you can sell digital downloads, books, pictures, graphic design services, etc. all from your blog. Don’t let your imagination get the best of you and get overwhelmed. If you have a lot of ideas, that’s great but start with one. I always refer back to this quote when I get sidetracked by everything I want to accomplish:
Starbucks started with one cup of coffee.
Sometimes your product lines will come indirectly. Instead of creating a clothing line like everyone else, maybe you could sell a guide on how to create a clothing line? A successful product line is one where you think outside the box.
VR
VR is short for Virtual Reality aka Pokemon Go. Total VR domination is far ahead in the future, but it wouldn’t hurt if you started to think about how you can incorporate it into your blog.
Perhaps you could make your product line VR friendly or maybe you could set up a Pokemon Go “lure” on your website, at your office, or shop.
I’m not a scientist, but I don’t need to be one to see VR is going to be huge. VR is the next wave of marketing and advertising and yes, blogging entails both of those things; if you want to stay afloat in the future, look into VR for blogging!
Diversification
Brands are already starting to look at the whole package of a blogger instead of just one part like traffic. Your blog traffic used to be the only indicator for success, but that has quickly changed to brands looking at your Instagram, Pinterest, Facebook, Snapchat, YouTube, etc. I would extend yourself even further to any new apps that emerge and take advantage of any updates or new features in addition to the already existing platforms.
When you diversify yourself across multiple social media platforms, it gives you a wider reach and makes you more marketable. What if a brand is looking for someone who is familiar with YouTube but you’ve never made a video? Well, they’re going to find another blogger who has. And the only way to prevent this is to diversify, diversify, diversify!
Where do you see the future of blogging headed? Tell us in the comments!
xx Britt
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Image Source Credits - Traveling Mama
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