I’m sure none of you would be surprised, I’ve had some friends outside of my industry express more than a little distain for what I do and love. Surely it’s not shallow to be a lover of clothes? Are we really so simple?
The answer is no. It’s not simple to love style, getting dressed up. It’s for those of us who love to express ourselves outwardly, by dressing as the character we want to embody each day. There’s a joy in taking those moments in the morning - to put together an ensemble that truly represents YOU and who you want to be on that day. Which brings me to the motivation behind this campaign, TodayIAm with Westfield. I wanted to share this vision, how each of us, each of our personal styles - can consistently evolve and change. It’s the most liberating and exciting thing about fashion.
Sometimes I feel self confident and content, those are the days I’m relaxed but my style is still playful. On those days I’m working and dressing for me. There’s the days where I’m excited, empowered by my career and life. These days I’m bursting with nervous excitement, I want to wear loads of colour and fabulous heels, outwardly expressing that inner feeling. Then there’s the days where I’m feeling fearless, waking each day with real intent, an aim to conquer. I’ll go for a run or do a class, charging around ticking important tasks off a list. I’m working on making these days happen more and more - and sometime the trigger can be as simple as waking up and throwing on active wear right from the get go.
One of my favourite quotes,
“Dress the message.”
Getting dressed in the morning can make all the difference when it comes to success, in how you feel and your self confidence. Wear the message your want to send out into the world.
#TodayIAm fearless and ready for anything.
Thanks so much to Westfield for bringing me on to be part of this campaign. I really love the idea and the message behind it see Kelly´s video here. Hope you enjoyed this post!
Photography, Gustav Carlson
Model, Creative Direction and Editing, Zanita Whittington
